How to Use End Times in Your GPass Campaigns

Setting an end time for your GPass campaigns gives you precise control over when your emails stop going out each day — and when they resume.

This feature is particularly useful when you're spreading a campaign across multiple days and want to ensure emails only go out during business hours or specific time windows.

What is an End Time?

An end time is the time of day when GPass will automatically pause your campaign. Once the end time is reached, GPass stops sending emails for that day and resumes on the next allowable sending day.

Why Use End Times?

End times are valuable in several scenarios:

• Business hours compliance: Ensure emails only go out during working hours (e.g., 9 AM - 5 PM)
• Time zone considerations: Respect recipients' local time zones by not sending late at night
• Multi-day campaigns: Control the daily sending window for campaigns spread across several days
• Throttled sending: When limiting daily send volume, ensure it happens within specific hours
• Auto follow-ups: Prevent follow-up emails from going out at inconvenient times

How to Set an End Time

In the GPass Chrome Extension

Setting an end time in your campaign is straightforward:

1. Open Gmail and click Compose
2. Click the GPass button to open the campaign panel
3. Expand the Schedule section
4. Check the box for "Set end time"
5. An informational message and time picker will appear
6. Select your desired end time (e.g., 5:00 PM)
7. Complete the rest of your campaign settings
8. Send your campaign

How End Times Work

Daily Pause and Resume

When your campaign reaches the specified end time, GPass will:

• Pause the campaign immediately
• Wait until the next allowable sending day
• Resume sending automatically at the campaign's start time

Interaction with Other Settings

End times work in conjunction with your other campaign settings:

• Skip Holidays: If the next day is a holiday you're skipping, sending resumes on the next business day
• Specific Days: Sending resumes on the next day you've selected (e.g., if you only send Mon-Fri)
• Speed Limits: End time is respected even if you haven't reached your daily send limit
• Auto Follow-ups: Follow-up emails also respect the end time setting

Best Practices for End Times

1. Align with Business Hours

Set your end time to match when your business closes or when you expect recipients to stop checking email. Common end times are 5:00 PM or 6:00 PM.

2. Consider Time Zones

If your recipients are in different time zones, choose an end time that's reasonable for the majority of your audience, or segment your campaigns by region.

3. Leave Buffer Time

Don't set your end time at the exact last minute. Give yourself a buffer (e.g., end at 4:30 PM instead of 5:00 PM) to ensure all scheduled emails complete.

4. Combine with Speed Settings

Use end times together with send rate limits to create a controlled, professional sending schedule. For example: "Send 100 emails per day between 9 AM and 5 PM."

Example Use Cases

Use Case 1: B2B Cold Email Campaign

Scenario: You're sending 500 cold emails to business professionals.
Settings:

• Speed: 100 emails per day
• Start time: Tomorrow at 9:00 AM
• End time: 5:00 PM
• Skip holidays: Yes
• Specific days: Monday - Friday

Result: GPass sends 100 emails per day during business hours only, completing the campaign in 5 business days.

Use Case 2: Event Reminder Campaign

Scenario: Sending event reminders with follow-ups.
Settings:

• Initial send: Tomorrow at 10:00 AM
• End time: 8:00 PM
• Auto follow-up: 2 days later if no reply

Result: Initial emails go out in the morning. Follow-ups also respect the 8:00 PM end time, ensuring no late-night emails.

Troubleshooting

Campaign Not Resuming

If your campaign doesn't resume after the end time:

• Check if the next day is a holiday you're skipping
• Verify your "Choose specific days" settings
• Confirm your campaign hasn't reached its total send limit
• Check your account's time zone settings

Emails Going Out After End Time

If emails are being sent after your end time:

• Verify the end time checkbox is checked
• Check if you selected the correct time (AM/PM)
• Ensure your system clock is accurate